Minty Marketing

What marketing lessons can we learn from this photo?
Lesson #1: If you are a small business, and you wish to sell your services to other small businesses, do not go out and buy York Peppermint Patties from the grocery shelf, glue them to homemade flyers with a clever sales pitch, and mail them throught the U.S. Postal Service.
Lesson #2: If you decide to ignore lesson #1, at least use a protective box or padded envelope.

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